Setting up a webscorecard
Now we know what we want and what the current situation is, its time to start setting up a webscorecard.
The webscorecard itself is a representation of the different goals that are set for the different perspectives (areas) as they are called. The goals are related to eachother and together should reflect a strategy that brings us the success the stakeholder defined.
I've divided the webscorecard in 7 perspectives:
The logic is that the market goals can contribute to stakeholder goals, for the market goals you'll need to get customers, and offer them what they want and avoid what they don't want. In order to do that the business processes have to be working good in the eye of the consumer and below the surface. To make it great now and in the future, we need to maintain longterm activities.
The highest perspectives can be seen as goals that should align the companies mission, the lower perspectives are goals that are needed to make all these things happen.
The customerperspective, and the customer barriers, are based on the internet customer behaviour model I created.
When defining a goal, think about good names and descriptions. Findability for example can be associated to sem and sem, but also to branding, soclial networking, partner networks and much more.
After having filled in all the perspectives with relevant goals, you should connect them in a logical order: each object should contribure to another objective, slowly pointing up to the final objective. After that, the objectives these goals have to be quantified, made measurable. This is dome by defining how to measure success and setting desired performance.
A last step you should define the drivers of these goals, predicting the performance of the organisation in in reaching a goal.
And when you're done, you have yourself a webscorecard andwhen you look at it you'll see it's your strategy of how to reach success!
The WebScoreCard
to be faster than the rest