The market perspective shows the goals of the organization in relation to customer groups.

This perspective is not a standard balanced scorecard perspective, but is very handy to express the importance of certain groups, and to monitor the progress in the behaviour of customer groups.

 The goals on the market perspective can be to fill the sales funnel , starting with awareness and finishing with fans. For each of the steps in the proces we define a goal, and make it part of our webscorecard.

The relation between the goals are not as strict as drawn, and you can add  or remove goals as you please.

On the web use strategy
to be faster than the rest