The customer barriers perspective is probably the hardest perspective to get right and probably the second most important (after the customer value perspective) for success. This perspective is about all things that can go wrong and how to manage them.

It has some fuzzy goals and different interpretations from science and experience experts alike.
Quite a lot can go wrong as i mapped in the internet customer behaviour model:

The first barriers are about the fact that you need visitors who can load the website in their browser: Findability, Availability and Accessability. These barriers are mostly about investing money and making the right choices

 

 The next group of barriers is the fuzzy group, it's about your interpretation of your client and your client's perception: Trust, Relevance and Usability. Simply said, if a user does not trust you, does not find your site's information and functionalities relevant or cannot get to buy your product, you'll still not be successful.

 These 6 elements all have aspects you should study, to define the goals related to these barriers.

 

 

 

 

On the web use strategy
to be faster than the rest