The Learning and growth perspective it the perspective that should guarantee your future success. Your competition will not stand still and watch you doing your business. they will copy, innovate, create alternative products etc to win your customers over.

Therefore this perspective is important to invest in, unless you're doing a hotsite.

The long term processes can be about incremental improvements or about continuous renewal, It depends on your strategy. What can be part of this perspective is a training process, an internal culture improvement and continuous website optimization.

 

On the web use strategy
to be faster than the rest