Creating a successful website starts with a solid strategy

Internet companies will build a website for you. Some will guide you in your choices. But only few will help you in making a successful website from the start. What is missing, is a solid strategy for the web, a repeatable system to define a website. Criteria for choosing what functionalities should and what should used online are subjective.

The webscorecard will provide guidelines based on your business goals. Choosing functionalities will become logical. It's a balanced scorecard for the web, with a structure suitable for websites, Businesses can set up hypotheses on how they think success will be achieved, in a way they are used to, in setting up goals.

Creating a website with a webscorecard is done in 5 steps:

1. Define goals and strategy.
2. Set up a webscorecard
3. Define the set of functionalities that are needed to reach the goals.
4. Prepare the internal organization, realization, launch
5. Webmanagement.

 

 

I study the internet, principally the possibilities and challenges it offers in business environ-ments. 

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On the web use strategy
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